I love designing books because I view both reading and designing as paths to personal growth. For example, I believe that reading can make you a better designer, and designing can make you a better person. These beliefs guide my approach to leading teams, teaching students, and shaping solutions.

I’m an art director in the hardcover picture book group of Scholastic’s trade division. After hours I sit on the board of the Type Director’s Club, participate in Adobe’s Type Advisory Council, write essays for Design Observer, teach at CUNY City College and City Tech, and manage my own type foundry. My work has won awards from the Type Director’s Club, Society of Illustrators, American Illustration, Print Magazine, and my experimental poetry is included in the permanent collection of the MoMA Library. I earned undergraduate and graduate degrees from MICA. I’ve also completed AIGA’s Business Perspectives for Creative Leaders program at the Yale School of Management.

I live and work in New York City. If you’d like to get in touch you’re welcome to reach out via email or Twitter.

Sincerely,
Brian LaRossa

PRESS
Scratching the Surface, podcast
Hi-Res, podcast
Type Director’s Club, interview
Type Thursday, interview
Print Magazine, review
Bushwick Daily, review