I love designing books because I view both reading and designing as paths to personal growth, and believe growth is common to everyone’s highest purpose. Reading can make you a better designer. Designing can make you a better person. These beliefs guide my approach to leading teams, teaching students, and building solutions.

I’m an art director in the hardcover picture book group of Scholastic’s trade division. After hours I teach critical issues for CUNY City College, and Portfolio for CUNY City Tech. Additionally, I write essays for Design Observer, participate in Adobe’s Type Advisory Council, and manage my own display type foundry. My work has won awards from the Type Director’s Club, Society of Illustrators, American Illustration, Print Magazine, and my experimental poetry is included in the permanent collection of the MoMA Library. I earned undergraduate and graduate degrees from MICA. I’ve also completed AIGA’s Business Perspectives for Creative Leaders program at the Yale School of Management.

I live and work in New York City. If you’d like to get in touch you’re welcome to reach out via email.

Sincerely,
Brian LaRossa

PRESS
Scratching the Surface, podcast
Hi-Res, podcast
Type Director’s Club, interview
Type Thursday, interview
Print Magazine, review
Bushwick Daily, review